![]() The truth is that it feeds all your awesome website data into the Google hivemind, including the very grey area of the personal demographic data of your website visitors who are logged into their Google account. Whilst GA in all its graphy splendour is free to use, it does not come without cost. It’s helped me improve my site as well as those of my clients – which has improved their businesses as a whole – over the years. I loved trawling through the tables and graphs, cross referencing attributes and spotting patterns in data. In the past, my go-to tool for this has always been Google Analytics (GA). Identifying your most-viewed pages, how people are finding your site and where people are bailing is important for intelligently revising your marketing strategy on an ongoing basis. ![]() ![]() ![]() Measuring your website traffic is one of the most useful things you can do for your online business. If you’d like to make the switch too, I’ve included an affiliate link to save you $10 off your first invoice at the end of the article. 2022 update: I’ve now been using Fathom Analytics for 2 years and have not looked back. ![]()
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August 2023
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